If you've been hearing the term "mash-up" lately, and wondered what's what, here's a wee crash course. Mash-up can be a verb, as in "Yo, you really mashed up those records," or an adjective, as in "Do you have any mash-up records?" Best, or perhaps most ironic, of all, there's the high-brow-sounding term "mash-up culture," which is being bandied about everywhere, from indie mags to university thesis papers. Musical mash-ups are exactly what they sound like -- individual records or even full CDs featuring a dazzling, spliced 'n' diced array of sounds, samples and songs from diverse original sources. Mash-ups have entered public consciousness -- and charts -- thanks to bootlegs that have blown up and legit mixes by folks like 2 Many DJs. Now, thanks to Never Scared, an insane CD mix of 45 tracks that's been doing the rounds, Philadelphia DJ duo Hollertronix are being touted as the next big thing in mash-up land. "We have no idea what happened or how we got grouped in with that stuff," says Wes Gully, a.k.a. Diplo, one half of the crew. "We had no idea who 2 Many DJs were before we made our CD, until we started being called 'The 2 Many DJs of North America.' I was at one of their shows and they were cutting some Justin Timberlake into electronic bits and doing all this crazy stuff. I wish I could do that, but we don't have computers. If you listen to our CD, you'll hear that technically we're just DJs doing a good job with our records -- it was all done on two turntables. I guess we could be called mash-up style, but we have more of a ghetto edge. "I can't front though," he says, "A lot of the scenesters in New York and Philly are coming to our parties now. They used to be waiting for Fischerspooner, now they're waiting for Miracle, Trick Daddy and Trina; it's totally changed." Never Scared, named after a Bone Crusher track, was created almost two years into the friendship of Diplo and Mike McGuire, a.k.a. Low Budget. They met at an underground hip-hop show in New York. Diplo was DJing, his Mississippi and Florida roots showing as he played southern tracks back to back, interludes and all, managing to incite a mini-riot and get the club closed down. "Mike came up to me and asked, 'Yo, are you from Philly? What kind of music do you play?' I said, 'I play down-south and psychedelic rock, and that's it.' He was like, 'You're not going very far, man,'" Diplo laughs. "We were both really into the dirty-south stuff. He's the only person I met who was understanding what I was doing with music. That dude's also in the scene a lot. He works at a record store in the city and does all the upscale gigs and is up on DJing and that music. I was more into fringe stuff, always trying to push different things, so we kind of balanced each other out. There are a lot of DJs, even superstars in New York, who couldn't do what we could, they'd just play the hip records and not really rock the crowd, so we were like, 'We need to do this '80s and electro shit and try to make some money off of it.'" Hollertronix parties were born. Alternating madly between Miami bass, hip-hop, reggae, retro rock and southern bad-ass beats, the pair stormed Philly and word has spread like wildfire. The world will be hearing much more about Hollertronix, Diplo in particular. A skilled producer who's been making complex beats out of found bits and minimal gear since his teens, the dinosaur-monikered dude was recently signed to Ninja Tune's hip-hop imprint, Big Dada. With his thoroughly brilliant Epistemology Suite EP currently garnering praise (think DJ Shadow at his best), and the William Faulkner-influenced Bounce Aesthetic album set to drop in 2004, Diplo is psyched to make music, make money, buy gear and move on. "Mike and I are also working on a new Hollertronix mix," he says. "The last one we did kinda drunk over two nights. For this one, there's a little pressure on us so we're thinking about the track selection and what's important. Once that's done and put out, maybe we'll do a couple more parties and end it all while it's still hot." In the meantime, T.O. is set to be a Hollertronix home away from home. "I've never been there, and have no idea what to expect, but out of nowhere we've gotten more requests from promoters in Toronto than from anywhere else," Diplo says. "We're thinking that people there might be ready for what we do."
New job. New Life. Good life